Thanks again for your purchase. These e-mails were made to help you gain trust with your list and position yourself as an expert. You can set these emails up to send out to your list on autopilot or you can pick and choose which e-mails to broadcast to your list on the fly. You'll be able to stand out and be unique because most IM'ers are just sending promotions after more promotions to their list on a daily basis. At the end of the email, you'll want to put a call to action. This is where you send the subscriber to a recommended affiliate product, your own product, your wessite, anything you want. As long as it makes you money! Always put in a call to action at the end of each email.. this is where the money is made!